Eddy Burback has gone viral on YouTube with his grueling road trips to Rainforest Cafes and Margaritavilles.
in the United States and Canada, has drawn more than 5 million views so far.
While the Rainforest Cafe tour turned into drudgery, the latest road trip video, which clocks in at just under an hour, was essentially a short film documenting the allurevision and Burback’s own surrender to it. The offbeat tone captures a somewhat tongue-in-cheek attitude YouTube creators have taken to their own popularity: Burback is not just playing the viral game. He’s satirizing it.
With YouTube videos lately, it’s like, “Well, you have an idea, [so] don’t distract people from that idea, because that’s what they clicked for.” I think it’s a lot more rewarding and also personally entertaining to be engaged with something for an idea, but then to stay for a kind of narrative or for some kind of message from it.A previous version of this article said Eddy Burback visited all 18 Rainforest Cafes in the country. He visited 18 locations in the United States and Canada.
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