He Is NOT a Jack-O'-Lantern: Meet Ike Spivak, the Voice of Target's Lewis

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He Is NOT a Jack-O'-Lantern: Meet Ike Spivak, the Voice of Target's Lewis
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The voice of the pumpkin-headed Halloween sensation that's taken over TikTok is part of Denver's music scene.

This Halloween season, TikTok exploded when people discovered Lewis — an eight-foot-tall animatronic wizard with a pumpkin for a noggin — on display at Target, decked out in a torn cloak and spouting sassy sayings.On TikTok, the hashtag #lewis has over 850 million views and counting.

Lewis inspired many costumes over Halloweekend this year and sent droves of people to Target to see the ghoulish creation in person. Some videos even showed lines of people waiting for their chance to “meet” the decoration.The 26-year-old has played saxophone for most of his life, starting when he was nine years old. He went to Denver School of the Arts for middle school and his freshman year of high school before switching to Jefferson County Open School.

He’s always wanted music performance to be his full-time source of income, but getting there takes time. Currently, Spivak estimates about a third of his income is from performing; another portion is from teaching music lessons to children; the rest comes from creating audio to go with toys and merchandise — as he did for Lewis.

For Lewis, he didn’t write anything, and there was actually a specific voice reference in mind for the character: Dr. Facilier, the villain in Disney’s. Facilier was originally voiced by legendary voice actor Keith David, who is Black. Needing a women's voice, he'd asked a friend to help him with another Target Halloween character. That friend is the one who originally clued him in to Lewis’s popularity.Hearing his voice ring out across Target has been “surreal," Spivak says.. “They were talking really loudly about how it was my voice, and I was kind of a little embarrassed.

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