‘Head down, and doubling down’: Nikki Haley may be the slow-burn candidate of 2024

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‘Head down, and doubling down’: Nikki Haley may be the slow-burn candidate of 2024
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Donors are calling. And following this week’s debate, Haley held a sold-out fundraiser in Los Angeles.

When the super PAC supporting Nikki Haley launched its first TV ad in August, its advisers heard privately from fellow operatives who scoffed at the decision to focus the clip on Haley’s record on China.

And the former governor is doing so on a relatively lean campaign budget, so far leaving all the TV to her aligned super PAC, SFA Fund Inc., and keeping her early state staffing footprint to a minimum. “To her campaign’s credit, they’ve had a methodical approach from Day One, and they stuck to it,” Palomo added. “They said, ‘Here’s how we’re going to spend it.’ From a donor perspective, you appreciate that. You have a lot of campaigns out there, they get a large infusion of cash and burn through it very quickly on things that may not necessarily deliver results in the polls and with the electorate.

“A lot of Americans still don’t know who she is,” said Perez-Cubas. “She’s still introducing herself.” “I mean, she’s obviously leapfrogging DeSantis,” said a senior Trump adviser, granted anonymity to discuss the Trump campaign’s decision-making. “And it says more about him than it does about her.”

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