Health experts have criticised a new campaign aimed at easing pressures on the state’s hospital system. The ad depicts a range of injury and illness scenarios, accompanied by the dramatic opening of Beethoven's fifth symphony.
An "unapologetically graphic" public health ad intended to reduce congestion in overcrowded South Australian hospitals has been criticised by the AMA, which says it could put patients at risk.
The ad features the slogan, "Emergency? Or more of an umm … ergency?" and is accompanied by the dramatic opening of Beethoven's fifth symphony. "The overcrowding in our hospitals is caused by chronic illness and patients with long-term health problems," he said. The government has defended the "unapologetically graphic" ad, saying it is getting South Australians to think about whether or not their scenario is actually an emergency.
General Practice Health System Hospital Royal Adelaide Hospital Patient Code Yellow Chris Picton Bernadette Mulholland Dr John Williams Crisis New Campaign Emergency Paramedic Ambulance
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