When they started, Aussies hardly drank non-alcoholic beer. Now we buy an estimated 150 million litres every year.
When Andy Miller and his mates set out to brew a non-alcoholic beer in 2018, hardly anyone in Australia drank the stuff.LA fire most destructive in city's history with over 1000 buildings lost
It took nearly two years to perfect the recipe for Heaps Normal's first alcohol-free beer and Holdstock had to resort to brewing beer in a home made kettle during COVID-19 lockdowns in early 2020. The first batch of Heaps Normal non-alcoholic beers were packaged in blank cans for the co-founders' mates to try.
The brand's financial success and many accolades is proof of the growing popularity of alcohol-free alternatives in Australia as Millennials and Gen Z's push back against the country's potentially dangerous drinking culture.shows that alcohol accounted for over half of all drug-related hospitalisations in Australia 2022-2023 and was the most common drug of concern for which Aussies were treated in the same period.
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