“You have to be balanced,” Heineken CEO Dolf van den Brink told CNBC. “At the same time, you need to stand for your values and your principles.”
Heineken CEO Dolf van den Brink told CNBC that"polarization in society" was impacting businesses and brands after its rival AB InBev faced a boycott of its Bud Light brand.
The Bud Light boycott followed the brand's sponsorship deal with transgender social media influencer Dylan Mulvaney. AB InBev also faced criticism for failing to stand behind the partnership amid the backlash.
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