Longtime VW exec moves to the newly fledged EV truck and SUV brand—and has a lot of work to do before 2026.
, with the automaker's Chattanooga, Tennessee, plant about to begin production of the electric SUV, while dealing with the industry pressures of the past two and a half years. The new head of Scout is also credited in his relatively short tenure with overseeing VW's return to profitability stateside for the first time in years.
Pablo Di Si, who has been executive chairman of Volkswagen South American Region, will take over Keogh's role as president and CEO of Volkswagen Group of America, as well as the role of CEO of Volkswagen North American Region on September 1."Scott Keogh and Pablo Di Si both have played key roles in turning around the businesses in their respective regions, North America and South America," said Volkswagen Group CEO Herbert Diess.
Quite a lot of work looms ahead during a tumultuous and unpredictable time in the industry. Keogh will effectively need to launch at least one new EV model in a time span shorter than the development cycle of theProduction will of course take place stateside, though we haven't heard of any concrete plans for expanding the Chattanooga hub to accommodate Scout production starting in 2026, even though thisbe the most obvious candidate for a Scout production site.
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