So, why does Chipotle call March, April and may burrito season? We’re glad you asked.
was the company’s stated goal of ensuring that “its restaurants are fully staffed for burrito season,” which is designated as being March through May.
“Historically, we have seen our highest volume of sales in the spring, primarily due to seasonal factors like weather and daylight,” a spokesperson told The Denver Post. “Additionally, restaurants located near colleges and universities generally do more business during the academic year,” the spokesperson added.
Which means those gift cards you bought for your college-aged kids, nieces and nephews are being well-spent. Tis the season.
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