Here's why one Wall Street firm thinks Etsy will be able to keep Amazon off its turf

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Here's why one Wall Street firm thinks Etsy will be able to keep Amazon off its turf
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'Etsy has proven that the large conglomerate platforms don't always win, especially when the category is anything but a commodity,' Nomura wrote.

Nomura Instinet initiative coverage of Etsy Thursday with a buy rating and a price target of $70. Shares gained 3.5% on the news Thursday before climbing another 4% on Friday. Etsy is well positioned to maintain its lead in the vintage and crafted good space, even against Amazon Handmade, Nomura said. The analysts outlined three reasons for their bullish rating and price target. Watch Etsy trade live on Markets Insider.

Nomura Instinet initiative coverage of Etsy Thursday with a buy rating and a price target of $70. Shares gained 3.5% on the news Thursday before climbing another 4% on Friday. Etsy is well positioned to maintain its lead in the vintage and crafted good space, even against Amazon Handmade, Nomura said. The analysts outlined three reasons for their bullish rating and price target. Watch Etsy trade live on Markets Insider.

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