Here's why pumpkin spice is hitting menus earlier than ever. (via CNBCMakeIt)
This year, Starbucks introduced its pumpkin spice latte for the season on Aug. 27 — the earliest date ever for the cult fall beverage that launched in 2003.
The pumpkin spice as we know it today is actually is a blend of ginger, nutmeg, cinnamon and allspice, created in 1934 by McCormick & Company, who introduced the blend as an alternative for consumers who were buying all four spices to make pumpkin pie. Nearly 70 years after McCormick & Company released their spice blend, executives at Starbucks found that seasonal beverages were a hit in the winter. They wanted to create the fall equivalent. Thus, the Pumpkin Spice Latte was born.
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