Instead of hosting a star-studded ribbon-cutting event, Hermès launched its Nanjing store last Sunday with an auspicious ceremony featuring a Taoist priest.
The store’s interiors highlight locally sourced materials, with the floor, staircase and the marquetry of the jewelry and watches section covered in bamboo. A handwoven carpet is inspired by a local stone called “rain flower,” while display shelves for leather goods are decorated with woven wicker., the shop features the brand’s full range of products, including men’s and women’s ready-to-wear, perfume, beauty, fashion jewelry, and home objects.
The Taoist priest, dressed in a yellow robe and a traditional headpiece, recited specific passages while holding burning incense, then kneeled before a table full of auspicious offerings to worship the god of wealth, according to images and videos posted on Chinese social media.
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