Findings in a recent report prove the UK haircare market still has a long way to go when it comes to providing for naturally textured hair.
, is a platform designed to help Black women and girls find the hair products that are right for them. First came an online subscription service - customers could sign up to monthly product deliveries tailored to their haircare needs, and then came an editorial arm, which has nurtured a community that's passionate about kinks and curls.
Furthermore, the report found that Black adult women in the UK account for 10% of haircare spending, despite making up just 2% of the UK adult population. That figure represents serious spending power. Nevertheless, findings from the Black Pound Report in 2022 showed that 36% of Black women feel they can only find their essential health and beauty products in specialist shops.
A Back woman aged 18-25 is quoted in the Black Pound Report 2022: 'I've noticed that the hair products that are catered to the Black communities re quite pricey. For example, you can probably find a general shampoo or conditioner like Herbal Essences for £1-£2 but products like As I Am orFrequency of use must also be taken into account.
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