It’s high time for the cannabis aesthetic to get a refresh, cannabis entrepreneurs say.
Grateful Dead tapestries. Lava lamps. The distinctive orange inspired by Flamin’ Hot Cheetos dust painted indiscriminately on walls.
Myles, who is based in Jersey City, New Jersey, launched her firm earlier this year after she worked her way up from budtender to assistant manager at a dispensary. She also boasts her cannabis design expertise on her show, “High Design,” which airs on Discovery+. “I felt it was important to create a space that was elevated and creative and didn’t feel like a dispensary. That’s what Green Qween is — it doesn’t fit in the industry as we see it,” Rigal said. “When you walk into the store, you’ll see that this is a very diverse and eclectic space. Most other dispensaries do very dark, masculine colors.”
In May, actor Woody Harrelson launched The Woods, a roughly 7,000-square-foot dispensary and lounge, with Bill Maher and other business partners. The Woods, which is in West Hollywood, has 13-foot-tall fiddle-leaf fig trees, a koi pond so large that a person could swim in it and a tropical garden, which designer Thomas Schoos said he spent 15 years curating.
For designers in the cannabis retail space, it’s not easy keeping up with rules that are constantly changing and dependent on the location. Another common regulatory challenge is that some regions don’t allow cannabis products to be visible from the street. The idea behind the elaborate setup is to make people comfortable and spark their curiosity, inspiring them to open up about what they’re looking for. “Customers become so enamored with the space that they tend to share more details about their life, which allows us to further identify plant medicine or products that are best suited for their needs,” said Camille Roistacher, the dispensary’s founder.
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