A new report from the USC Annenberg Inclusion Initiative— released to coincide with the beginning of Hispanic Heritage Month—finds popular movies continue to marginalize Hispanics and Latinos. The …
The investigation—co-authored by Ariana Case, Zoily Mercado, and Karla Hernandez —assessed leading and co-leading Hispanic and Latino actors and all speaking characters across 1,300 top-grossing films from 2007 to 2019, as well as their presence working behind the camera as directors, producers, and casting directors.
To preface the findings, the words Hispanic and Latino are not interchangeable. Hispanic refers to people who are descended from Spanish-speaking countries and speak Spanish—regardless of race. Latinos hail from Latin American countries; specifically Central and South America, and the Caribbean—regardless of race or language. Although there will be people who can be both Latino and Hispanic, not everyone is considered both.
Only 5.9 percent of speaking or named characters were Latino/Hispanic of any race—no change from year to year in prevalence. Overall, only 5 percent of all 51,158 characters identified across the full 1,300 film sample were Hispanic/Latino.
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