The story behind the Cadillac wreath and shield, from its French roots to the modern symbol.
History has a habit of creating meaning, and Cadillac has latched on to some history that predates the company while also creating plenty of its own. The second-oldest American brand going, Cadillac and its logo have changed many times as styles and trends have changed, but the meaning of the famous wreath and crest remains the same. This is the history of the symbol that stands for"The Standard of the World.
Each element of the Cadillac crest has a different meaning, according to Cadillac. The original logo, introduced in 1905, had a number of elements that aren't present on the original: the coronet studded with pearls and the merlettes . The main part, the shield, is a combination of the symbols of two noble houses .
1906-1931 Various slight variations of the Cadillac coat of arms in a circular badge, with an exception in 1926 where the exterior was a shield 1932-1942 Circular badge replaced with wings sprouting from the coat of arms, with exceptions in 1936 and 1937, where the badge's shape was triangular and circular, respectively1945 Victory badge as war ends, flag bearing the words"Army" and"Navy" waving in front of the Cadillac coat of arms
1946-1969 Cadillac coat of arms over a heavily stylized"V-wing"; coat of arms gets progressively wider as decades go on, with an exception in 1947 with more traditional wings1973-1994 Cadillac coat of arms now surrounded by laurels2000-2013 Merlettes removed from Cadillac coat of arms; laurels remain without circular badge
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