HLN is about to shed light on one of TV’s great mysteries. For nearly a decade, HLN has shown repeats of “Forensic Files,” a catch-the-bad-guy documentary series that hinges on investigators’ abili…
that served as an alternative to CNN’s currently politics-heavy brew. Now HLN is easing back into a niche in which it once commanded some respect, when it covered saucy court cases and featured Nancy Grace in primetime.
HLN is digging deeper into the genre after Discovery Inc.’s ID has found success with it, and while news competitors like NBC News are ramping up the production of podcasts from “Dateline,” the long-running docu-series that examines crime and justice.
The company has been playing up HLN’s investment in original series, says Joe Hogan, an executive vice president who oversees advertising sales. In some cases, his team has pitched sponsors on running ads several minutes in length that take up an entire commercial break, and would like to do the same in ad “pods” that accompany the new series. Subaru and Servpro are among the advertisers who have already done this on CNN and HLN.
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