BREAKING: The US corporation that owns the Holden name has announced the brand will disappear at the end of the year.
The move comes just three years after local manufacturing ended with the shuttering of the Holden plant at Elizabeth in Adelaide’s northern suburbs., the Commodore.
The company also promised it would continue to provide servicing and spare parts for at least a decade through its aftersales network, which would also continue handling recalls if they arise. “After comprehensive assessment, we regret that we could not prioritise the investment required for Holden to be successful for the long term in Australia and New Zealand, over all other considerations we have globally,” GM international operations senior vice president Julian Blissett said.
“This decision is based on global priorities and does not reflect the hard work, talent and professionalism of the Holden team,” he added.
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