Christmas songs by FrankSinatra, BrendaLee and more are getting the music video treatment
The decades-old Christmas songs of Frank Sinatra, Brenda Lee and more are getting the music video treatment.
"These songs were chosen for their enduring popularity year after year, and the new videos will allow us to deliver them to fans and new audiences alike across digital platforms," said UMe president & CEO in a statement. "We are also planning to use the videos in marketing and advertising campaigns to achieve even greater engagement with fans."
"When I recorded "Rockin'' in 1958 I never could have dreamt that it would become a Christmas standard that would be listened to year after year and loved by generation after generation," said Lee in a statement. "I always loved the song and knew it was great, and that was the main criteria for me and [producer] , but we never imagined it would become the quintessential Christmas song it has become. It's been an amazing journey with this song.
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