Walmart, Amazon, Best Buy and other chains are betting big on early-bird shoppers, rolling out holiday deals in October.
The nation's biggest retailers are rolling out their holiday deals this month in a bid to lock down early-bird shoppers. Amazon, Walmart, Target, Home Depot, Best Buy and other big retailers are kicking off big sales events as consumers continue to move up their holiday timetables. Many are trying to spread their spending in the face of persistently high prices, record credit card balances and the resumption of student loan payments.
“It’s just going to be a really constant promotional cycle from the retailers,” said Claire Tassin, lead retail and e-commerce analyst at Morning Consult.A report from Proximic by ComScore, a marketing and analytics firm, and the ad tech platform Nexxen found that 61 percent of marketers expect to spend most
Prime Day falls on Tuesday and Wednesday, Walmart’s Holiday Kickoff savings event runs Monday through Thursday, Target Circle Week ended Saturday. Best Buy is offering member exclusives discounts every day this month, plus a 48-hour flash sale on Tuesday and Wednesday.
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