China has always taken extraordinary measures to protect its massive market from Hollywood content, but 2021 truly put its World Trade Organization obligations to the test. Only 21 revenue-share Ho…
has always taken extraordinary measures to protect its massive market from Hollywood content, but 2021 truly put its World Trade Organization obligations to the test.
China has limited U.S. film imports since its very first revenue-share title, “The Fugitive,” in 1994. In 2009, the WTO ruled against those limits, but an annual 20-film revenue-share quota and unofficial 60 overall film quota have continued. “On a certain level it’s really beyond our control and we’re just along for the ride,” said one person involved in the matter.
Currently, the primary tangible way forward to advocate for greater market access is via Jan. 2020’s Phase One bilateral U.S.-China trade deal. In it, China committed to substantially increasing its purchases of American intellectual property-intensive products and services, such as content for video-on-demand services.
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