Home Depot sent my email, details of stuff I bought to Meta, customer complains
Canada's Home Depot has stopped using Meta's"Offline Conversions" tool, it confirmed to a regulator dealing with a man's complaint after he discovered his visits to the home improvement shop had been recorded.
He said that while he was deleting his Facebook account, he took a look at"Off-Facebook Activity" and learned that Meta actually had a"record of most of his in-store purchases made at Home Depot." Meta then matches the email to the customer's Facebook account. If the customer has a Facebook account, Meta compares offline purchase information to ads delivered to the customer on Facebook, to measure effectiveness of those ads, and provides results of that analysis back to Home Depot in the form of an aggregated report.Sales dollar amount
It added:"Meta can also use the customer's information for its own business purposes, including targeted advertising, unrelated to Home Depot."
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