Nine Entertainment's Stan is reportedly weighing a move to introduce advertising, as the homegrown streaming service looks at ways of boosting revenue.
A major Australian streaming service is reportedly weighing implementing ads as part of a bid to increase revenue without raising prices. Nine Entertainment 's Stan is reportedly weighing a move to introduce advertising, as the homegrown streaming service looks at ways of boosting revenue.
According to the Australian Financial Review, the departure of Nine boss Mike Sneesby has potentially opened the door for the introduction of ads on Stan, with new acting CEO Matt Stanton understood to be mulling his options. Stan was also largely separated from other parts of Nine under Mr Sneesby and was given its own offices while being spared from the worst of the cost-cutting which affected other parts of the business – such as the AFR, Sydney Morning Herald and Nine Network.
The first would be to increase prices, as many other platforms have done in recent years, while the second would be to implement advertising.
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