.Honda and Sony's joint EV is coming in 2025, will be made in Ohio for U.S.:
for mobility. In June 2022, the companies signed a joint venture agreement that they would establish SHM. The new announcement said SHM will be "actively building partnerships with other companies" as it works on its new EV.Honda has previously said it will rely on its loyal fans to stick with it as it shifts to electric vehicles. SHM said its target audience for the new EV will be similarly connected to the brand, even if they don't own the car.
SHM is introducing something new when it comes to the augmentation and affinity aspects of this new EV. The early augmentation features build on tech available today, including cloud-based personalized information that will offer "entertainment beyond driving" that takes place in an "emotional space." Again, details are sparse, but SHM is already talking about using "digital innovations such as the metaverse" as it adds augmentation to its electric vehicles.
Finally, the affinity aspect expands the emotional side of the new SHM EV. Sony Honda Mobility said it wants to move not just your physical body, but your emotions, as well. The upcoming electric vehicle could one day use digital tools to bridge the driving experience with the metaverse, whatever that means.
Potentially tying the SHM announcement to Honda's big electric-vehicle plans in Ohio this week, SHM said it plans to manufacture its EV at a Honda factory in North America. Honda currently operates 12 vehicle and component plants in the U.S. and this week announced it is building a new production EV facility in Ohio with LG Energy Solution. The EV plant is expected to be completed by the end of 2024.
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