PayPal-owned Honey is facing a class action lawsuit for allegedly redirecting affiliate commissions away from content creators and towards itself.
For years, the free browser extension Honey has been downloaded by online shoppers looking for discounts, and promoted by retailers trying to stop people abandoning their carts. The extension offers discount codes for almost everything; from tech and clothing, to subscriptions and toys. Now, the parent company of Honey — PayPal — is being sued in a class action lawsuit for allegedly hijacking commissions from content creators.
Honey is a free browser extension and mobile app that offers users coupon codes to save money at the check-out. Honey was launched in 2012 by George Raun and Ryan Hudson who sold it in 2020 to PayPal for $US4 billion ($6.4 billion). Once downloaded, the Honey extension usually hovers in the top right hand corner of a screen waiting for users to start shopping.The extension has been endorsed by many YouTubers including some of the biggest in the business like MrBeast and MKBHD (Makes Brownly), and has been downloaded about 17 million times on Chrome. The discounts are real and do save shoppers money, but when someone saves, someone else usually pays.Before we go any further, it's important to explain what affiliate links are and why they're important.When a viewer likes what they see in a post or video, they may click on the link in the creator's post, taking them to an online store to buy that item. That link usually includes a tracking code that tells the retailer where the customer was sent from, and thus where to send any commission fee if the customer buys the item.This is where Honey slides into the picture.In his video, MegaLag shows that when a customer clicks on the Honey extension to add a discount code, the affiliate's tracking code (belonging to the creator) is intercepted and switched for PayPal's cod
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