The 'Hello Hong Kong' campaign will start doling out free plane tickets on March 1, for the airlines Cathay Pacific, HK Express and Hong Kong Airlines.
will open to Southeast Asia residents on March 1. It will expand to mainland China in April, and then northeast Asia and the rest of the world in May. Travelers can apply via the online channels of three participating Hong Kong airlines: Cathay Pacific, HK Express and Hong Kong Airlines.
Hong Kong was a global tourism draw in its heyday, before it was hit by a double whammy of political protests and the covid pandemic. In 2018, its visitor numbers reached a record-high 65.1 million.
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