Gambling addiction: Why elite sportspeople are especially vulnerable
Would a ban on gambling sponsorship act as a silver bullet? Grimes isn't so sure.
When he was 16, he placed a £5 accumulator on four teams and took home £90 when they all won. He can still remember the clubs - Histon, Stevenage, Peterborough and Torquay."It was around this time I took an interest in coaching. I was Uefa qualified by the time I was 17. I worked in academies at Sheffield United and Doncaster Rovers. Football was my life. I trusted it with my heart and soul.
"I'm lucky I didn't take my life because I so easily could have," he says. "I was on the brink of doing something really terrible. I don't think people realise that this is an addiction that can kill people. "I'll speak to a room of footballers and they'll relate to the stories I share," Williams explains. "It can get emotional sometimes.
Unlike Big Step, Epic is not advocating for football's divorce from gambling. The company is partnered with seven gambling firms and takes money from the industry.
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