Each week this month, The ARTery will highlight a story from the archives of Greater Boston's LGBTQ history. We're partnering with The History Project, which preserves these stories.
Each week this month, The ARTery will highlight a story from the archives of Greater Boston's LGBTQ history. We're partnering withA lavender rhino caused a lot of controversy in Boston during the 1970s.
By March of 1974, Gay Media Action sent press packets detailing the ad campaign to media outlets in Boston. The hope was to drum up enough public support to run the ads on the MBTA in time for Boston's Pride march that June. The MBTA and Metro Transit Advertising, the MBTA's New York City based advertising agent, approved the designs for the ads.
Gay Media Action made the decision to challenge the MBTA and MTA's decision to raise the price of the ads through public protest and legal means. Gay Media Action hired lawyer Richard Rubino to represent their case in court and mobilized a protest campaign that resulted in hundreds of letters being sent to the MBTA and MTA.
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