Check out how this awesome Sam Smith music video was made entirely on iPad
Lyric videos were once an entirely unofficial affair, with fans taking it upon themselves to upload the text of their favourite songs to YouTube. As these fan-made efforts have grown in creativity and artistry, musicians and record labels appeared to have taken notice – and are now tapping illustrators to create official music videos.
That's exactly the case with the lyric video for Sam Smith's 'Lose You'. Made in collaboration as part of Apple's 'Made on iPad' campaign, the entire video was made – you guessed it – entirely on iPad. Romanian illustratortook to Procreate to interpret Smith's tale of heartbreak in the single from their new album 'Gloria'. We talked to Isac about the process of creating the video entirely using iPad and Procreate.
Isac's everyday workflow starts with a sketch that she usually takes a photo with on iPad and then brings into Procreate — where she adds colours and explores animation."I also tested other apps for animation on iPad," Isac says,"but the reason I stayed in Procreate is because sometimes I feel like drawing in simple lines, sometimes I am in love with colours and textures and want to play with them a lot.
But it's also important for Isac to start with that simple, 'analogue' step of sketching before picking up the iPad."I work a lot on iPad, starting with taking pictures, creating a moodboard, animating and editing. But at the same time breathing and taking a step back or resting from intense work, doodling in a notebook, is a healthy way to come up with different perspectives of ideas. I feel like each has their value in the creative process.
And it turns out Apple itself was involved in the process of creating the 'Lose You' video."The Apple team played an important role in this creative discussion," Isac says."We all had a dance around how we feel with the visuals and ideas. It was interesting to resonate with each single feedback and without having these discussions it is hard to know if you are moving in the right direction.
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