Betty Pensavalle’s grandson, talent agent Max Gross, got the idea for the comedy at Pensavalle’s 90th birthday party in 2018.
It’s a charming story, really, and it wouldn’t have been possible without 94-year-old Betty Pensavalle, who began gathering with a tightknit group of friends in their Massachusetts neighborhood south of Boston to faithfully watch Brady and the Patriots on TV every Sunday almost two decades ago.
A colleague connected Gross with Christopher Slager at Endeavor Content, who was enthusiastic about the premise. Gross’s rough pitch, still no more than a paragraph, eventually made its way to Tomlin, who is repped by WME and gave her approval. Donna Gigliotti, whose past credits include “Hidden Figures” and “Silver Linings Playbook,” signed on to produce.
“Oh, my God, Max!” a stunned Pensavalle replied. “How did you do that? Is that really him or an imitation?”
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