Mixlo plans to pay artists per stream — somewhere between 20 and 138 times more than other streaming platforms based on their projected numbers so far.
Brandon "Bowie" Roy and Hunter Derrick are the founders of a new streaming app called Mixlo. Tuesday, July 26, 2022.When they were trying to be musicians on Utah’s concert circuit, Hunter Derrick and Brandon “Bowie” Roy said they had trouble finding out who else was playing around them.
Another aim of the app is to give artists support in their career, such as connecting them with relevant people in their communities, Derrick said. He said the app could help provide a stepping-stone in a musician’s career — something Derrick and Roy didn’t have when they were working musicians in Salt Lake City.
Hunter Derrick, CEO of Salt Lake City-based startup Mixlo, demonstrates the Mixlo mobile app on his phone.So far, with the app scheduled to launch in late fall, around 100 artists have uploaded their work to the beta version. Now the question arises: How much will they get paid? The result is that many artists make next to nothing on streaming platforms — no matter how devoted their fans are.
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