Forget breakfast, lunch and dinner. People can't get enough of the in-between.
Big companies report that snack sales are soaring. Net sales of Doritos, Cheetos, Ruffles, PopCorners, Smartfood and SunChips grew by double digits in the second quarter. Retail sales of Pirate's Booty jumped about 32% and SkinnyPop sales increased about 17%. That's partially because snacks are getting more expensive, and because people are getting back to their lives outside the home and want food they can eat on the go. But it's not just that.
Over the years, other shifts in American culture and technology made snacking on-the-go even more attractive, noted Young, the food historian. Microwaves, first introduced in 1955, allowed for a whole new type of packaged foods. And after World War II, more people started buying their groceries from mass retailers, rather than their neighborhood green grocer.
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