How an 'insane' meeting between Brian Grazer and Ol' Dirty Bastard turned into hit show 'Empire'
Academy Award-winning producer Brian Grazer described Tuesday how a meeting with Wu-Tang Clan's Ol' Dirty Bastard spawned a number of movie, music and television projects, including the smash TV hit "Empire."
Grazer said the now-deceased rapper, also known as ODB , first popped on his radar when the producer was sitting in a New York taxi over 20 years ago listening to a "shock jock" on the radio. "[ODB] was so wild and crazy. I thought, who is a man called ODB," said Grazer. "So I decided I'm going to meet him.""Squawk Box""Because I met [ODB], that turned into knowing [rapper] RZA, which turned into 'American Gangster,' which turned into the 'Made in America' concert I produced with Jay Z, which became 'Empire,' which became the 'Wu-Tang Clan' that is out on Hulu right now," Grazer said.
"I want everybody to know about the thing I'm making, so I'm on a tightrope," said Grazer. "Knowledge and differentiation doesn't exclusively come from being in a theatrical environment. It comes from marketing." If a story is popular and streaming giants want to pay for the rights, they'll find a large marketing budget, "so the world knows about it," he said.
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