How Annie’s Mac and Cheese Sold Us on ‘Healthy’ Packaged Food

Powdered-packet mac and cheese is a “health food” now

. Some feel quite natural, like the dried, crumbled Parmesan that may have adorned your dinner table or pizzeria counter. But others, like the powdered cheddar that adorns popcorn, puffs, and boxed mac and cheese, seem downright alien.

Annie’s boxed mac and cheese is a go-to dinner for parents and college students alike. It’s the flagship product for a brand that boasted

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