Explainer: Labor leader Anthony Albanese’s absence from the campaign trail has made clear how crucial social media will be to deciding who forms the next government | nickbonyhady
If the election were held on Snapchat, Labor would win. It is the only party, aside from a solitary One Nation candidate, to put up advertisements on the social media platform during this campaign, according to the platform’s political ad library.
The ads are a fractional part of the election campaign but they point to parties’ determination to win votes online, their willingness to be tricky in the digital arena, and the sophisticated targeting techniques at play.Artwork: Steve KiprillisThat’s anyone born since 1997. But social media’s importance is not limited to young people. Ten per cent of those aged 75 and older rely on it to stay informed,Snapchat claims more than 7 million users in Australia.
More people registered for this election in a single day than any other before. Social media was a key reason why. Left-leaning parties are the likely beneficiary of surging enrolments. In 2019, large-scale polling by the
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