Roald Dahl’s Matilda the Musical has grossed over $33M in UK cinemas since its release on November 25 last year, picking up two BAFTA nominations along the way. In a unique deal, Sony/TriStar retai…
financed the pic and took the rest of the world, debuting it on the service December 25 where it landed at No. 2 in the global Top 10 of English-language movies.
“This was a very unique deal and a win-win for all,” says Brown. “The creative team had all the satisfaction of the streaming experience, but they also got that traditional and very rewarding experience of theatrical in the UK, the home ofIt was a savvy move given Matilda is such a beloved character in the UK, but the movie also required an expansion beyond the theater crowd.
Warchus, the stage musical’s original director, “had a very clear vision for the aesthetic and how to build that cast… He really led the way,” says Brown. Sony also worked with the UK’s biggest educational kids resource company, Twinkl, in partnership with the Roald Dahl Story Company producing over 40 resources spreading the message of Matilda in schools and family homes.
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