How Beloved Indie Blog 'The Hairpin' Turned Into an AI Clickbait Farm

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How Beloved Indie Blog 'The Hairpin' Turned Into an AI Clickbait Farm
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  • Publisher: 68%

Beloved women’s website The Hairpin shut down in 2018. This month it returned from the dead to churn out AI clickbait. Its fate is a warning to all digital publications.

What a heinous month for the media. Almost every day, a publication announces layoffs or shuts down. Sports Illustrated just let go almost all of its staff after weathering an embarrassing scandal about AI-generated articles. It's unclear what the desiccated magazine’s future holds, but the sad fate of another formerly great outlet offers a preview of what may await fallen media properties. In 2018, the indie women’s website The Hairpin stopped publishing, along with its sister site The Awl.

Now seems like a good time to remind writers and readers alike: If there’s an article on the internet you’d like to see in the future, it’s probably wise to make a PDF. At this rate, the next time you go to look it up, you might find only robotic drivel. Time Travel In related media-upheaval news, popular music outlet Pitchfork is getting folded into GQ.

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