How Beyonce is helping Millennials fall crazy in love with Kamala

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How Beyonce is helping Millennials fall crazy in love with Kamala
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While Harris has secured the endorsement of female artists at the cutting edge of pop culture, Trump’s list of endorsements reads like a narrowcast of “who’s that guy again?”

Just when it looked like Kamala Harris’ first in-person meeting and presidential debate with Donald Trump could not have gone better, later that evening she nailed a campaign endorsement from Taylor Swift.” Dick Cheney or Trump’s former White House communications director Anthony Scaramucci, might bring a few undecided voters in battleground states into the Harris camp, but it will pale in comparison to the groundswell of support that could be mobilised by an army of Swifties.

Beyoncé has always been a definer of the cultural zeitgeist doing what savvy artists do best: reflecting who we are, expressing our deepest desires and anxieties, and showing us who we want to be. And she does it all in glamorous outfits with unforgettable earworms that make everyone want to groove.

Swift announced her Harris endorsement, not in a media interview but directly to her 283 million followers on Instagram.

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