.KARD_Official’s BM gave us the lowdown on creating DumbLitty, maintaining his positivity, and how the group has grown over the years
I didn't know what to expect when I hopped on the phone with BM, the laid-back rapper of, a co-ed K-pop group known for their flavorful bangers and good vibes. Born in California, the statuesque performer gives off an air of confidence — his stage name is short for"Big Matthew" and his personal Instagram is a treasure trove of chiseled gym selfies — and instant meme-ability. But there's more to Matthew Kim than meets the eye.," was born out of these insecurities.
Here, BM talks about his members, how"Dumb Litty" was inspired by the fans, his approach to social media, his positive persona, and the thrill of making music for no one but himself. MTV News: You said that you view KARD as four individual artists who feature on each other's songs. How would you describe each artist and their style of music?J.Seph has a very… let me think of the word. I've been using so many different languages since the tour began. He has a very sharp tone that really hits your ear. He has really good diction as well. When I see J.Seph, I see a really talented and skillful rapper. It would be really dope if he one day put out his own rap album.
MTV News: You're really active on V Live and social media. You're on Instagram a lot. How would you describe your relationship with your fans online?I try to share as much positivity as I can, and the realest me I can give. If I'm sad or if I'm doubting myself, I don't try and hide it. But it's so crazy because when I'm honest with fans, they respond to me the same way I would respond to them. We're reciprocating so much good energy to each other. I love it.
MTV News: What's your favorite part of the creative process? Is it that instant feedback, or something else entirely?The best part is being able to say that no one did it for me. You know what I mean? I get to romanticize my own career. I did this. I'm on stage doing what I created. But don't get me wrong: A lot of people were behind the scenes on this, and they put in a lot of work for"Dumb Litty" to become the song that it is.
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