Texas Wants to Know: How Buc-ee's built an empire on clean toilets and beaver nuggets
If you've ever traveled through the state of Texas, then you've seen a billboard with a cartoon image of a beaver alongside a phrase like,"It’s the brisket for me." uses billboards along highways to capture the attention of hungry drivers looking for a gas station oasis.
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What's the hype around Buc-ee's? - Texas Wants to KnowIf you've ever traveled throughout the great state of Texas then you may have seen a billboard with a cartoon beaver saying a phrase such as 'It’s the brisket for me.' Buc-ee's uses billboards along highways to capture the attention of hungry drivers looking for a gas station oasis. In this episode of Texas Wants to Know, host Baylee Friday talks to lecturer Chris Aarons from the University of Texas and Buc-ee's go-ers to answer the question on everyone's minds: what's the hype around Buc-ee's?
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