How buyers really feel about tech overload in new cars

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How buyers really feel about tech overload in new cars
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New cars buyers are being bombarded by screens, driver assists, and complicated input methods – and they’re not happy about it. The new Tech Experience Index survey from respected US analytics firm JD Power has revealed the new technology features buyers are gelling with, and which they consider annoying or unnecessary.

JD Power also points out the challenges involved in dealers explaining infotainment tech to new owners are already significant, and that’s before you add a second display for passengers. Driver assists were in the spotlight, with the survey finding systems that require hands on the wheel – such as active cruise control with active lane centring – has a low “perceived usefulness score” of just 7.61 out of 10.

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