Socially conscious consumers are helping drive demand for locally sourced seafood. One Esperance producer says that has created opportunities for his family business.
The Esperance commercial angler has spent years catching and selling sardines nationwide for bait.He now has the human consumption market in his sights."There's a real shift towards people that want to know where their food came from and that it's healthy.The majority of Australia's edible seafood is imported, predominantly from Asia.
"A lot of companies are trying to future-proof themselves. Aligning yourself with local produce … is potentially more beneficial than leaning on imported products."But he said the shift could also be attributed to the "socially responsible" mindset of consumers, highlighting sardines – known for their high omega-3 content and low carbon footprint – as an example.
"People are looking for healthier fish combined with being more conscious of [their] environmental carbon footprint."
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