Microsoft has a secret plan to steal Google’s search crown, and it involves incorporating the ChatGPT AI into its Bing search engine. But will it work?
Microsoft is attempting to dethrone Google as the search champion by integrating ChatGPT into its Bing search engine. That’s according to a new report from The Information — but will the gamble pay off?
Now, it seems Microsoft wants a piece of the action. The report from The Information claims that the Redmond company is seeking to launch a new version of Bing that incorporates ChatGPT tech to answer search queries. A new search supremo? Right now, Google has an almost-unassailable lead when it comes to search engines, gobbling up 92.5% of the global market share, according to StatCounter. Bing languishes in second place with a lowly 3%, making Google’s advantage utterly stark.
And ChatGPT is not the only AI that could jeopardize Google’s position as top dog. There’s a host of other competitors for the AI crown, including Meta’s BlenderBot and Google’s own LaMDA.
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