WeChat is the most popular social networking platform among Mandarin speakers in Australia - and it's set to play a major part in the upcoming federal election ConversationEDU
NSW Labor leader Michael Daley’s “young Asians with PhDs taking our jobs” blunder cost him dearly in the recent NSW state election. His defeat also offered a taste of the crucial role the Chinese social networking platform WeChat could play in the forthcoming federal election.Liberal candidate and Chinese-Australian Scott Yung reportedly published articles on WeChat accusing Daley of being a “racist”. Yung says this helped him secure an 8.
Hong Kong migrant Gladys Liu and Taiwan migrant Jennifer Yang are using WeChat to campaign for the federal seat of Chisholm in Victoria. The first problem seems to lie in attempts to use WeChat as a top-down, sender-to-receiver, one-to-all instrument of communication. In most cases, their accounts are maintained by Chinese-speaking proxies, which does little more than increase their visibility.
With Scott Yung poised for Liberal preselection in Reid, and even more active and better known than Crosby on WeChat, this is a seat to watch closely leading up to election.One politician who has made effective use of Chinese-language media is Labor’s Jodi McKay, who retained the seat of Strathfield in the recent NSW election.
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