How Cho Gue-sung became the breakout thirst trap of the World Cup

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How Cho Gue-sung became the breakout thirst trap of the World Cup
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Before the World Cup, South Korea’s Cho Gue-sung had 20,000 Instagram followers. Now, just weeks later, he has 2.6 million — having posted only six times. - NBCAsianAmerica

But, according to the internet, no one’s star has shone brighter than that of Korea’s “player number 9,” striker Cho Gue-sung.

Even Brazilian fans took note of the opposing team’s thirst trap for their first knockout round match. One Twitter userin Portuguese: “I offer myself as a tribute to console Korea’s number 9 when Brazil beats it today .” Meghan McClain, a tech worker in San Francisco in her 30s, and a fan of Cho’s, noted that the fawning over Cho and other Asian men gaining global followings lately seemed different, suggesting that what’s defined as attractive for Asian men is expanding.

Many of the same tools used in bringing K-pop to global dominance have bolstered Cho’s rise in popularity, including an international fan base already well-versed in Korean culture.After the Ghana match, a fan cam video of Cho simply sitting on a bench, staring into space, albeit while Being Handsome, garneredSouth Korea's Cho Gue-sung, center, during the FIFA World Cup match against Ghana in Al Rayyan, Qatar, on Nov. 28.

“Just a few decades ago, I would have thought it impossible for an Asian man to be seen as the epitome of global male beauty, but here we are now in an era where K-pop rules the airwaves and the internet swoons over Asian and Asian American screen idols like Henry Golding and Harry Shum Jr.,” he said.

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