'I didn't start out until I was a little older, which helps because I think it's tough to be young. I really relate to younger people when they're starting out because I was very anxious.'
"The joy of media is it's not like you have a list of qualifications on a resume and you think, 'Aha, we have found the person for this job!'"Author:Tyler McCallPublish date:Feb 6, 2018In our long-running series, "How I'm Making It," we talk to people making a living in the fashion and beauty industries about how they broke in and found success.
Sicha is referring to his nontraditional career path, which kicked off after he skipped out on going to college. Instead, he had "a lot of jobs": A call center gig, scooping ice cream, serving up drinks, waiting tables, making "a lot of coffee," time spent working at a homeless shelter in San Francisco. But during that time, he started blogging on the side, exploring a relatively new form of media available on the internet.
I was an art dealer for a number of years, for a friend, and after that I was blogging for fun on the side. I was co-writing a blog with a friend who lived on the West Coast and learning how to write by writing in public — which, actually, I sort of take for granted now. That was a new thing, then. We were just sort of messing around on the internet, which was a kind of quiet place.They were pretty small.
And then, if you'll recall, the world sort of went to heck in a hand basket. I was a pretty active freelancer; there was a time when things would fall into your lap and people would be like, "Here, write this, write that." And that stuff all dried up and blew away, pretty much all at once. We had nothing else to do, so we just decided we should start our own website.Well, it was surprisingly easy because you buy a URL and then you just start doing it.
The tone, especially on social media, has become more approachable than one might assume when they think of the Times. Was that one of your initiatives? I want us to cover high fashion rigorously and intelligently, whether that's from an industry and retail perspective or whether that's from a criticism and fine art perspective, and I also want us to say to people, "Hey, people are wearing this thing on the street." Those aren't the same audiences and/or they're not the same audiences at the same time.
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