Since February 2020, a lot of young names have emerged, capitalizing on the opportunities provided by the direct-to-consumer business model.
A chance meeting of a thrift hunter who sold military garb led the duo to go all in on upcycling, adding colorful crocheted sleeves and soon attracting praise from friends and acquaintances.
“Discovering how rich textile companies’ archives could be triggered us to develop a circular economy project and develop timeless and trendless clothing,” Penta said. Flanking its e-commerce site, the brand has already held trunk shows across key international cities such as Paris. “It was essential for us that customers experienced the brand firsthand, so that was the natural first step to set up distribution outside the digital channel,” Filipo said.
Joined in her business venture by friends Marella Pessina and Simona Orsini, e-commerce head and general manager, respectively, Fachini wanted to offer a good reason to embrace Milan’s rainy and gray sky days with an upbeat mood. Launched at the end of 2020, the brand soon introduced its second product — gaiters in the same patterns — and the three businesswomen are now aiming to test the waters with an outerwear piece called “Above,” which they just introduced as part of a partnership with So.
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