How Dickies Went From Blue-Collar Bastion to High-Style Staple

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How Dickies Went From Blue-Collar Bastion to High-Style Staple
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The workwear stalwart celebrates its centennial this year.

A look from Dickies’ 100th anniversary collection and Junya Watanabe’s take on utility for spring 2022. Up until World War II, Dickies primarily serviced blue-collar laborers with garments that could withstand the toils of tough work. The first product that the cousins engineered was the bib overall, constructed from hard-wearing denim and replete with strengthened pockets to safely store away vital tools of the trade.

, named after general Dwight D. Eisenhower. Still in production today , it’s a cropped utility jacket featuring the trifecta of functionality, style and durability with fans ranging from Kanye West to Olivia Rodrigo.Post-war, Dickies nodded to the popularity of preppy style with a collection of timeless slacks and, in 1967, it released its most heralded design, the.

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