VGC spoke with EA's Jeff Gamon to hear how it's 'giving something back' to the industry with its EA Originals label.
have also partnered with small studios – EA insists it’s not offering ‘just a publishing deal’ to its Originals developers.
“Back in 2016 we published Unravel. By EA standards that was a smaller game, but it punched above its weight in terms of the impact it had on consumers, it was critically well received, but it also had a huge impact on us as well,” Gamon explains. “Hence, that was the genesis of the EA Originals idea.
Gamon says that what studios request from EA varies, from things like QA and localisation services, to more unique support like creative expertise and insight learnt from creating its own huge franchises internally.
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