As GM and Ford push the EV transition, local dealership owners are a key to selling the shift to car buyers.
Many consumers want a streamlined process and virtually every transaction today has some online component, according to Brian Maas, president of the California New Car Dealers Association. But with the complicated nature of a vehicle purchase transaction , a fully online experience will only work for a percentage of car buyers. "The rest will still want to 'kick the tires' and take a test drive before investing $50,000+ in the average new car," he said.
"Despite significant increases in EV sales in 2023, dealers are largely skeptical about the OEM's timeframes on the EV rollout," Kerrigan said. "Many say they expect the rollout to take twice as long as expected and EV market share to be half as much as projected by the OEMs."Using California as a model — with its timeline being the most aggressive – the process can begin to feel pretty squeezed, Maas said.
Even within California, a dealer in a rural area of the state where EV charging infrastructure is a challenge and where public investment in charging will be less likely is going to be more wary than a dealer in a major metro area in the state. A dealer in Santa Monica may decide more quickly, "I need to be all-in on EVs," Maas said. "Where you stand depends on where your business sits," he said.
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