How Gay Twitter Made ‘The White Lotus’ An Online Phenomenon

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How Gay Twitter Made ‘The White Lotus’ An Online Phenomenon
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Writer and social media expert Evan Ross Katz and Variety’s Adam Vary stopped by the HBO Max Coffeehouse at South by Southwest to discuss the cultural phenomenon of “The White Lotus” and the …

‘s Adam Vary stopped by the HBO Max Coffeehouse at South by Southwest to discuss the cultural phenomenon of “The White Lotus” and the hold this series have over Twitter, TikTok and Instagram.

Throughout “The White Lotus” chat, Katz revealed his strategy for making a hit show a hit meme, from scrolling through “gay Twitter,” to viewing the episodes with a watchful eye, to understanding exactly what visuals would resonate with users who don’t keep up with “The White Lotus.”

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